![]() ![]() In the second case, to purchase a soft drink. In the first case, the customer goes to the store to buy butter. For example, let us look at two examples. Recent studies show that 80% of customers make impulse purchases when products are visually appealing on shelf layouts. In this blog, we will delve into what is a planogram is and how it serves as a cornerstone of retail visual merchandising.Ī planogram, often described as "POG," is a visual representation or diagram that outlines the precise placement and arrangement of products on store shelves or displays. ![]() One essential tool that plays a pivotal role in achieving this is the planogram. In today’s retail world, creating a visually appealing and organized store layout is crucial to attracting and retaining customers.
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